Our driving force.
| From a few years to centuries olD, AND truly around the world, our Clients feel the difference.
Relational has delivered communications and content mandates across investment management, fintech and legal services for over a decade. Our practice building image is fast and dynamic. We are proud of the value we drive.
Here is a sample of firms we've worked with, our mandates and illustrative outcomes.
Asset & Wealth Management
Aberdeen Investments
We directed the full range of enterprise communications for Aberdeen in the Americas across corporate and fund launch PR, executive visibility and internal content. Included marketing integration, branded content/events, and issues resolution. Supported equities, fixed income, ETF, and alternatives fund franchises.
RBC Wealth Management
We managed macro commentary distribution programs, product communications, and penned thought leadership series focused on unique RBC talent and experience. Also developed strategy for new research into key issues affecting intergenerational and wealth transfer.
Conning (Generali)
We co-managed corporate and strategic communications program for leading insurance asset manager. Included macro viewpoints, strategies in private credit, emerging markets, LDI and municipals research. Completed ghostwriting and placement for CEO thought leadership.
John Hancock IM
As part of a broader mandate for parent company Manulife, we managed communications for institutional-focused strategies at John Hancock, with emphasis on emerging and green investment funds e.g. in forestry and commodities. Also included research and commentary distribution.
Makena Capital
Managed strategic communications for leading California-based OCIO, including events marketing, executive visibility and tactical PR for their target pension and endowment audiences.
First Eagle Alternative Credit
We managed investor communications (quarterly performance disclosures, board and media availability), designed new roll-up assets for earned and social channels visibility, and opportunistic outreach on key themes and outlook commentary in private credit.
Strategic Buildouts
Silk Road Group
In partnership with Logical Strategies, we help the Tbilisi-based real estate and infrastructure investor engage Western audiences and capital through a comprehensive program of corporate communications, engagement events, and tactical advocacy in the U.S. Partnership visibility for projects with Google, Orange, Radisson and Rolling Stone.
Leste Group
Launched global PR and communications for the Brazilian boutique alternatives platform, covering a range of private strategies (CRE and multifamily, private credit, VC, venture debt, and MVNO mobility). Included digital and social buildout, events support and earned visibility for onshore (US) audiences and partners.
Hometap
We built the Boston fintech startup's corporate communications function, with a focus on a comprehensive investor marketing program, analyst and industry recognition, and novel data commentary. Investor program included PESO content, PR for institutional platform allocations, earned executive visibility, and first structured finance issuance. Also led agency selection and advocacy buildout to shape emerging HEI regulation.
Capital Markets Partners
Societe Generale CIB
In addition to managing broadcast appearances and research distribution, we framed a new thought leadership series exploring new capital markets capabilities in the Americas, including deal structuring in renewables, digital infrastructure and more.
Index Industry Association
We held full responsibility for IIA's US earned visibility, web and social content management, and co-managed global policy communications with FTI Consulting. Originated member-in-focus thought leadership series and annual sustainability survey with market research leader Opinium.
Schulte, Roth & Zabel
Managed private markets transaction and thematic PR, listings and awards program, and events marketing for leading capital markets law firm. Practices in emphasis included litigation finance, sustainability, and fund formation for novel intellectual property (such as songbook rights) investment.
Fintech VC
Bain Capital Ventures
Managed PR and content surrounding BCV's platform investments (typically in partnership with early-stage tech founders e.g., Pleo, Shipbob and Properly). Also partnered on extensive project building brand, positioning, and launch PR for the platform's first Web3 venture fund (Bain Capital Crypto).
Liquid Stock/Rainmaker
Served as first PR and communications partner to boutiqe Los Angeles-based investment fund focused on novel financing for pre-IPO equity shares; included top-tier coverage inclusion and broadcast. Grew into expanded mandate for adjacent trading platform Rainmaker Securities.
Fintech Tentpoles
In addition to tech VC, we have completed tentpole research and analysis projects for major technology providers, with content that serves as a foothold for their key USP. Examples include MSCI's research on risk and ESG and Databricks' first exploration of artificial intelligence in financial services risk and compliance.