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| we believe in value that is realized. strategy converting to assets. maximal channel

integration. and cross-functional measurement for optimization. THAT's it.​

 

The age of inherently understood value in a headline, or communications work more generally, is long gone. So are "results" being sufficient and left in a slide deck. And celebrating contrived nine-figure reach numbers pulled from an algorithm is likewise a dated, if also problematic, approach. So no, it is not about more "data", either.

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Many of the issues assessing output are long-rooted in communications. Some occur because of artificially low expectations or (in the data case) the temptation of easy answers; others simply because it is viewed as supportive function rather than value creating.

 

It doesn't have to be this way. At 1C we raise expectations, gather real insight, and position your communications where it belongs.

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Make It Felt

 

Relational is an advisor whose team has seen your corporate requirements firsthand. We understand that creating and capturing the value itself needs a strategy.

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Our program framework speaks to this puzzle. We lead with discipline. And when in action, the solution really lies in close alignment and persuasion within clients' enterprise that draws value out. With us, your image doesn't just sit to one side, on a dotted line into your sales or marketing. It is critical, immediate, felt.

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Our track record with clients, and our view on measuring performance, illustrate how these operate successfully.

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