| the platform, and voice, to champion corporate strategy.

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Executive communicators come in all shapes and sizes. We've supported founders who have more social media followers than their startups; in fact it isn't uncommon. We've worked with CEOs deep in the throes of needed organizational transformation. And we've uplifted CTOs, CFOs, and CIOs from near invisibility to leading industry voices.

 

Natural skills - and interest - range widely. Some connect with investors or media; others with colleagues, but not vice versa. Some are strongly opinionated; others more reserved. Many simply aren't sold on communications' value, or are new to this requirement of their role.

 

In nearly every case, they are short on time and always calibrating and intelligently risk averse. So bringing communications to them is the key.

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Make It Personal

 

The shift comes when their image, or personal brand, begins to matter: in moments when the difference truly counts. Financial situations, sudden changes, livening competition, slipping confidence within the organization, they all can have the effect. As a firm, you don't want your principle or functional leader catching up to this reality too late. The time is now.

 

In over a decade of experience with executives, we've seen it: whether flying high or challenged as an organization, no one is better positioned to rapidly hoist, or sink, your firm's influence simply by how they relate. And when they buy in, many executives outperform (to say nothing of the engagement their own network can engender).​

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Relational has profiled and media trained C-levels at some of the world's biggest financial services firms; managed their social media, written bylines and speeches for them. And of course, earned them extended opportunities for visibility on broadcast platforms, events, and channel assets, including within their own organization.

 

Most importantly, we've gained their confidence in strategy formation, preparation, and doing what is needed in the moment. Demonstrated stewardship is what sells here. We make it personal.​​

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